Drew Barrymore Is The Newest CoverGirl
I just got the scoop from CoverGirl! I am a big Drew Barrymore fan, so this is exciting news.
This afternoon Drew Barrymore was ceremoniously unveiled as the newest face of CoverGirl Cosmetics. The star and filmmaker will not only find herself in front of the camera launching new products for the company, but also behind the camera as a co-creative director of her first TV commercial for the Brand.
“I am honored to be associated with a brand that has been at the forefront of its industry for almost fifty years,” Barrymore said. “CoverGirl has managed to change with the times, yet stay in touch with women of all ages and backgrounds. To be chosen not only as the newest face of CoverGirl, but to be given the opportunity to be a co-creative director of my first TV commercial is truly amazing.”
A beloved actress and gifted filmmaker, Drew emulates the iconic image of the CoverGirl brand with her fresh, natural beauty, and energetic yet authentic spirit. Her carefree, upbeat personality shines through in all that she does.
“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry,” said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics in North America. “We wanted to honor Drew’s passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign.”
Barrymore represents the CoverGirl ideals of both inner and outer beauty. She has been recognized for her sense of style, appearing on top magazine covers and is also an avid volunteer with the United Nations World Food Program.
Barrymore’s national print and TV ad campaigns will break in January 2008. This is the first major beauty contract for the actress. She joins CoverGirl spokesmodels Queen Latifah, Christie Brinkley, Keri Russell, Molly Sims and Rihanna as the newest face of the Brand.
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10 opinions for Drew Barrymore Is The Newest CoverGirl
Jill
Apr 11, 2007 at 6:59 pm
I like Drew, but ther is no one as beautiful or lovable as Keri Russell! Whenever I see a COVERGIRL ad I just want to see Keri, I am selfish that way.
Shannon
Apr 11, 2007 at 7:01 pm
I like Keri too, but there is just something about a girl who has gone through the riggers of it all and has finally come into her own in the last few years. :)
Jill Warner
Apr 11, 2007 at 7:46 pm
I adore Drew - adore her. It is great that she is taking a new opportunity!
Shannon
Apr 11, 2007 at 8:03 pm
Hey Jill W! It’s been so long since I’ve seen you around. Glad you stopped by. :)
Kathy
Apr 11, 2007 at 11:25 pm
What about the Top Model winners Eva Diva and the others who won America’s Next Top Model??? Don’t THEY win a contract with Cover Girl??
christina
Jan 1, 2008 at 7:43 pm
I think Drew looks better than ever and was excited to see her as covergirls newest!
Bev
Feb 17, 2008 at 9:38 pm
I agree with Kathy, I am not feeling Drew Barrymore as a Covergirl Spokesperson. There is a pool of covergirls from ANTM, I would rather see one of them. Movie stars already have enough money, give a fresh new face a chance.
yoyosushi3 (thu)
Feb 27, 2008 at 6:00 am
Very true, they’re pretty loaded already! But Drew is so ga ga gorgeous! I loveeee her coloring! she has the most beautiful tanned skin and green eyes. And it seems like it was a smart choice since the first product she endorsed (lashblast) has already been proven to be quite successful!
And after seeing her ad for TruBlend, I wanna get myself a bottle! So pretty.
Julie
Feb 29, 2008 at 1:15 am
Drew is gorgeous, and is open and honest about her past struggles. I like her, especially now that she’s with the Mac dude (not the MAC dude, but the Apple dude, I guess I should say!) and she looks like she is very happy. While I’m not a huge fan of Cover Girl, personally, I love seeing Drew.
BTW…I think she wore that bright dress to match the bright Lash blast orange tube. (Shudder.) If she could convince Cover Girl to change the color of that tube to something normal, I’d be convinced that Drew Barrymore is a goddess.
Trudi S.
Feb 29, 2008 at 11:46 pm
I think Drew Barrymore is a natural beauty. She has elegance and grace (and is pretty popular with the guys too). I think she’s a real cover girl.
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